Nothing signed a celebrity endorsement deal with Ranveer Singh for the Phone 2(a) announcement. The new smartphone will be launched on March 5 and the Bollywood actor will be part of the key visuals, promoting the device.
The actor’s popularity is Nothing’s attempt to be more relevant to everyday smartphone users, as Singh is one of the more recognizable faces. The actor will feature in digital, print, and TVC campaigns for the Phone 2(a), the company stated in a press release.
Speaking about the partnership, Singh said he is “absolutely thrilled” to join forces with Nothing. “From the moment I first set eyes on their brand aesthetics and incredible designs, I knew this partnership was meant to be”, he added.
Nothing will launch Phone 2(a) on March 5 with a custom Dimensity 7200 Pro chip. It is expected to cost around INR25,000, which is about $300/€280.
